Opening a trading account
Often brokers will insist that you open a trading account in order to trade with them. This is usually a cash management trust that has sufficient funds in it for you to conduct trades. When you buy shares, the cost of the shares plus your transaction (brokerage) fee and stamp duty will be deducted automatically.
Share trades in Australia operate under a T+3 system. This means from the day you buy or sell your shares you have three business days to settle your trade. Share traders previously had five business days in which to settle but that was when we were more reliant on cheques. Brokers favour electronic settlement, which is why in many cases you have to set up a trading account. Broker sponsored
Broker sponsored means the broker with whom you are dealing provides you with a Holder Identification Number (HIN) for all the stocks you hold. Then when you want to sell shares, you just give the directive and it can be executed. Most brokers prefer you to be sponsored just by them. However, it is possible to be sponsored by a number of brokers although if you are selling shares controlled by another broker, you will have to provide the selling broker with a signed CHESS sponsorship form and wait for the shares to be transferred. In addition, having more than one sponsoring broker can make the monitoring of your share portfolio more complex. Take for instance changing address - with only one sponsoring broker you just make that single contact; with several you have to advise each one.
What's CHESS?
CHESS stands for Clearing House Electronic Sub-register System. Its introduction in 1994 means that you no longer have to hold share scrip (documentation) to prove ownership of your shareholding. Instead your ownership is electronically registered either with your stockbroker or with the company. If you sell your shares, your holding is electronically transferred from your broker to the buyer's broker. You can either be broker sponsored or issuer sponsored. But you need to be sponsored in order to trade.
Issuer sponsoredAnother acronym you may have heard of is SRN – Shareholder Registration Number which identifies your registration on an Issuer Sponsored Subregister. An SRN registers your shareholding in a single listed company. If you choose to be Issuer Sponsored you will need a separate SRN for each shareholding.
Selecting shares
The decision about which shares to invest in ultimately comes down to you so make sure you research any company you’re interested in. During the recent tech boom, many people invested in technology stocks merely because everyone else was and history has shown what happened to this sector. While it doesn’t hurt to listen to people’s recommendations, make sure your decision to invest is based on sound reasons. You should look at previous annual reports, talk with your broker, read the financial press and check out ASX announcements.
There are two approaches with buying and selling shares that stockbrokers adopt. These are fundamental analysis and technical analysis.
Fundamental analysis considers factors such as the economy and the company’s balance sheet and outlook. Technical analysis identifies patterns relating to a company’s share price. Particular patterns suggest the likely behaviour of a share price and decisions to invest are based on these expectations.
Employee share scheme
Before you decide to participate, it is important to understand how they work as they can carry unexpected income tax and capital gains tax (CGT) implications. One is a salary-sacrifice arrangement that allows employees to buy the shares at market value. The other allows employees to buy them from after-tax salary but at a discount to the market price. Check woth your employee to see if they offer such a scheme.
When you put in an order to buy shares, your broker will place your order on the market. If your broker has direct-through trading this should happen fairly promptly although with some brokers it can take up to half an hour. Orders are queued and traded depending on price and time - the better-priced bids will have priority. If there are several bids at the one price, then the one placed first will have priority. When placing your order you can choose to buy at a specific price - 'at limit' or 'at market'. At market is what it says - the price current at the time of your transaction. You can also put a time limit on your order so that it is cancelled if it is not executed within the given time. Most brokers will put a limit on the number of days an order can stand.
Brokers talk in numbers of shares not dollars. If you only want to spend $10,000 work out the approximate number of shares otherwise you might find yourself buying 10,000 BHP shares for instance - and that' will cost you around $100,000!
Brokers talk in numbers of shares not dollars. If you only want to spend $10,000 work out the approximate number of shares otherwise you might find yourself buying 10,000 BHP shares for instance - and that's some $200,000!
SEATS stands for Stock Exchange Automated Trading System. All share transactions are now carried out electronically and SEATS is the system in which your broker will relay your buy or sell order. Only brokers have access to SEATS. Your order will join a queue of other buyers and sellers until the transaction is completed. If you are trading online, your order is sent to your broker’s office and entered into SEATS.
While you can call your broker any time with an order, the market only trades from Monday to Friday and from 10am – 4pm.
Selling shares
When you plan to sell shares you need to advise your broker of your ownership of the stock. If you are dealing with your sponsoring broker, they will already have the confirmation to hand. You can then request that your broker sell shares either at a particular price or at market. If you have bought the shares in a float you may need to transfer CHESS registration to your broker.
Make sure you store safely any CHESS documentation you receive when you buy or sell shares.
Tracking your investments
While many people talk about buying shares and putting them in the bottom drawer, it is a better strategy to regularly monitor them to keep track of how your assets are performing. Investing for the long term should not mean clinging on to shares that are never going to recover the value you paid for them. If your shares are under-performing, you may need to make some hard decisions about what to do with them.

